WHERE IT ALL BEGAN
A Different Way to Think About Water
VitaJuwel began in the foothills of the Alps, where clear mountain streams and fresh spring water are simply part of life. For founder Ewald Eisen, they sparked a simple question: Why should the water we drink every day feel any less special? He imagined a way to bring some of that fascination into everyday life. That idea became VitaJuwel.
TRADITION, REIMAGINED
Ancient Inspiration.
A New Approach.
For centuries, gemstones have been connected with water in traditions around the world. Ewald wanted to bring that idea into the present — beautifully, safely and in a way that could become part of everyday life. The solution was as simple as it was distinctive: gemstones sealed behind glass, visible in all their beauty while remaining separate from the drinking water. An idea that still defines VitaJuwel today.
"HEALTHY WATER FOR EVERYONE"
The Vision behind VitaJuwel
"Water is the foundation of life — and yet we pay surprisingly little attention to the water we drink every day. I kept asking myself why people who exercise, eat well and live consciously can still become ill. It made me look more closely at the one thing our body depends on every single day: water. I became convinced that fresh, living water is one of the keys to staying healthy for a long time.
And I didn’t believe we needed another expensive machine to get there. Nature has been showing us how for millions of years: water moves through rock, stone and mineral before emerging as a fresh spring. That was the idea that drove me to develop VitaJuwel — to bring this natural relationship between water and stone into everyday life."
Ewald Eisen
Founder & Inventor of VitaJuwel
Visionaries Who Made Us Ask Different Questions
VitaJuwel grew from curiosity. Along the way, we encountered people whose ideas challenged us to look at two things we thought we knew — gemstones and water — with entirely new eyes.
Nature Made the Connection.
We Reimagined It.
Water has always met stone in nature.
Inspired by that simple principle, we set out to bring the two together in a way that was beautiful, safe and made for everyday life.
VitaJuwel was born.
THE JOURNEY SO FAR
One idea. Almost two decades of VitaJuwel.
VitaJuwel Begins
Ewald Eisen turns an idea inspired by water, gemstones and nature into a new company. VitaJuwel is born in Southern Germany.
An Idea Gets Noticed
Only a year after its founding, VitaJuwel receives the GastroVision Award for its innovative approach to gemstone water.
The Next Generation Joins
Ewald’s sons Daniel and Jan join VitaJuwel. What started as one man’s vision becomes a true family endeavor.
VitaJuwel Crosses the Atlantic
VitaJuwel takes its idea to the United
States. A new chapter begins in California, thousands of miles from the Allgäu.
A Memorable Encounter
Japanese water researcher Masaru Emoto
visits VitaJuwel in Germany. His work had been one of the inspirations Ewald
encountered during VitaJuwel’s early years.
Water Goes Wherever You Go
With ViA, VitaJuwel brings gemstone water out of the carafe and into everyday life — creating a new category in the process. Its unmistakable design would go on to inspire many others. ViA remains the original.
A New Home in the Allgäu
VitaJuwel moves into its new headquarters in Scheidegg. More space for the team, the gemstone workshop and everything still to come.
ViA Goes VOGUE
VOGUE US names ViA a Feel-Good Accessory of the Summer. A small bottle from the Allgäu suddenly finds itself on a very big stage.
At Home in More Places
From luxury department stores to international hotels and spas, VitaJuwel reaches an ever wider audience. Along the way, personalities including Drew Barrymore and Miranda Kerr discover the brand as well.
The Story Continues
Nearly two decades after the first idea, VitaJuwel is still family-owned — and still driven by the same fascination with water. A new generation, new products and new places keep carrying that idea forward.
Love What You Drink 🩵